Digital profile for research staff

What is digital identity?

Digital identity is quite simply your presence on the Internet. Digital identity is created proactively, by creating content, images, videos, establishing dialogue with other professionals and research groups with a presence in your field of knowledge beyond scientific publication. The following video gives an overview of what it is and what its benefits are:

What is digital identity?


What is your online reputation and personal brand as a researcher?

  • Today, the concepts of personal brand and personal branding are commonplace on social media, but not very well known in the scientific sphere.
  • Personal branding is based on a business management concept and refers to the management of one's own image as if it were a brand.
  • Researchers increasingly need to stand out in some way to ensure that their work is visible and not hidden amongst everyone else's.
  • The personal brand of a researcher is made up of the values, skills, personality and experiences that shape how they are as a person and how they work as a professional.
  • To a certain extent we are all judged by what we can contribute to a group or community, which in the case of researchers refers first to the scientific community and second to society.

The advantages of personal branding for researchers

  • It helps you to meet your goals: managing your personal brand allows you to be the one who is in control of your image as a researcher. It makes you be proactive and learn to achieve your personal and professional goals.
  • It allows you to be recognized: this means being valued for your work and your scientific knowledge.
  • Networking: it helps you expand your contact network. This results in more access to resources for your next projects.
  • It improves employment: although the field of research is extremely bureaucratic, increasing the quantity and quality of your contacts allows you to access privileged information and job opportunities.
  • It improves content: sharing your research with professional and non-professional publics provides you with feedback you can use to optimize your research.
  • It increases your impact in the real world: your papers and publications will have more impact by adding value and solutions to communities and disciplines.