Computer science, Multimedia and Telecommunications
E-commerce consists of any kind of economic transaction or buying and selling of products or services via Internet and other telecommunications networks, both between the Administration and businesses and consumers, and between the latter two. Today, a considerable volume of e-commerce consists of the acquisition of online goods.
- What is e-commerce?
- Associations, organizations and institutions
- Types of e-commerce
- E-commerce, e-marketplaces and e-business, differences
- Regulation and jurisprudence
- Distance marketing of financial services
- Digital marketing and e-commerce
- E-commerce support documents
- Informal publications on e-commerce
What is e-commerce?
Some tools to define and understand e-commerce.
Associations, organizations and institutions
Compilation of the most outstanding organizations working for digital innovation through the application of Internet technologies to foster e-commerce.
Types of e-commerce
E-commerce can be divided into different typologies, according to purpose, platform, object and target group. The distinction according to target group of the e-commerce service is the most common, and there are several kinds, depending on the types of economic agents involved and the relation established: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), consumer to business (C2B), business to administration (B2A) and consumer to administration (C2A). Below we describe two of the most common relation types in more detail: B2C and B2B.
Business to consumer (B2C)
Business to consumer (B2C) is an e-commerce modality in which there is a relationship between a business and a buyer through a telecommunications network. The opportunity Internet provides to businesses to offer their products to a very large number of potential consumers, with comparatively low costs, makes B2C a growing modality.
Business to business (B2B)
Business to business (B2B) is the evolution of the business between businesses, now using the telecommunications network, to exploit the opportunities of globalization and interaction and reduction in the cost of this commerce through the Internet.
E-commerce, e-marketplaces and e-business, differences
Although they are terms that share common ideas, e-commerce, e-marketplaces and e-business are concepts that represent different realities. Each of these terms involves different tasks, with different purposes. Next we explain e-business and e-marketplaces, to distinguish them from e-commerce.
The term e-business, also known as electronic business, refers to the use of information and communication technologies to support business strategies. E-business is more than e-commerce, given that it encompasses aspects such as business processes, the production chain or business management and customer service, all managed with the influence of information technologies.
E-marketplaces can be defined as a digital platform bringing together a large number of buyers and sellers, allowing them to carry out commercial transactions using Internet technology.
Regulation and jurisprudence
The particularities and innovations of e-commerce make the existence of a legal framework essential to regulate online and telephone purchases.
Personal data protection
The law protects the use and processing of personal data provided in e-commerce actions. We offer more information below.
Consumer protection in terms of distance contracts and contracts established outside commercial premises is essential in e-commerce.
Distance marketing of financial services
One of the sectors that is adapting in order to digitalise is that of banking products of financial or investment instruments and insurance policies. This is motivated by the large number of regulations affecting it, above all in terms of general interest and consumer protection principles.
Digital marketing and e-commerce
Digital marketing, also known as online marketing or marketing 2.0, consists of implementing traditional marketing techniques and marketing strategies in digital environments.
E-commerce support documents
A large number of periodical publications and books explore e-commerce from different perspectives.
Informal publications on e-commerce
Selection of news aggregators to keep up to date with e-commerce.