Library guides

Subject:  Arts and humanitiesInformation and Communication Sciences

Advertising, yesterday and today: information sources

Dossier that collects sources of information on current and historical advertising campaigns.It has been produced in collaboration with UOC professor Lola Costa.

A street full of advertising banners

Current affairs in the advertising industry

Generalist portals and databases

Specialized journals

Compilation of the most outstanding industry magazines.

Other communication media

Institutions and bodies

Small sample of the main institutions and organizations of the sector.

Documentaries and reports

Selection of open audiovisual resources in the sector.

Documentary - The Story of Content: Rise of the New Marketing

A documentary that explores the evolution of content marketing, and the paradigm shift brought about by technology, seen through the world's leading brands and their influencers.


The Trust Crisis: Marketing's Biggest Challenge

The report for the Association of National Advertisers reports on opaque business practices between communication agencies, advertising agencies and advertisers.


Brand Storytelling: A Docu-Series

Several experts reflect on how the audience's experience can be interrupted (interruptive advertising) in the new digital era.


Basic bibliography on current advertising campaigns

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