Advertising, yesterday and today: information sources

Since 1999, it has provided information about the advertising industry and its professionals. Based in France, it has a library in which you can search for creative advertising projects and advertisements from around the world.

One of the world's largest advertising archives. Created in 2005, it also operates as an online community for the advertising world. It is updated daily.

A website focused on the advertising industry with its own archive on this subject area. Created in 1996, it also features advertising news, critical comments about advertisements and the advertising industry and an archive of advertisements and advertising campaigns, with a particular focus on television commercials.

The archive of the bimonthly Austrian journal specialized in the advertising industry and advertisement creation. Founded in 1984, it has an archive of advertisements, posters and television commercials from around the world. To view the entire collection, free registration is required.

A website that provides a comprehensive overview of the industry and how the business is run in advertising agencies.

Visual access to the bimonthly Austrian magazine specialized in the advertising industry and advertisement creation. Founded in 1984, it has an archive of advertisements, posters and television commercials from around the world. To view the entire collection, free registration is required.

A weekly review specialized in advertising and marketing in Spain. With reports about recent advertising-related events and features covering Spanish and international creative production. Published online since 2014.

Online version of the fortnightly journal with information about activities related with advertising, communication and marketing. Created in 1999, it also offers specialized annual monographic issues.

Digital version of the journal, which offers an information service to track the trends and analysis of the marketing and advertising industry.

Printed and online journal for marketing and advertising professionals. Published monthly, it discusses the latest trends in creativity and communication strategies.

A monthly online journal specialized in advertising, business communication and marketing, with in-depth analyses of campaigns, launches and trends.

The web format of the bimonthly North American journal created in 1930. It also publishes other data and news about marketing and advertising.

A weekly publication on North American advertising. Created in 1979, it also features articles about creativity, client-agency relations, global advertising and new campaigns.

Up-to-date information about the advertising industry, with a focus on Ibero-America. With access to archives and a directory of agencies, suppliers, festivals and awards.

Ideas, interviews and news about the creativity industry, marketing, audiovisual production and communication in Ibero-America and the rest of the world.

A Canadian journal about design, creativity and innovation.

A printed bimonthly journal and website specialized in the business spheres of creativity, such as design, advertising, photography, branding, digital products, cinema and gaming. With access to the online journal and podcast content.

A Scottish communication media platform, marketing website and monthly journal. It features daily news related with the advertising industry.

An English monthly journal that started in 1968, which also acts as a platform, providing news and analysis on social media.

Online newspaper about marketing, advertising and social media.

Communication medium specialized in marketing, advertising and digital business. Targeting marketing and advertising professionals, it offers a daily analysis of the industry's current affairs.

An online medium specialized in information about marketing, advertising and technology. They also organize marketing and advertising events in Spain and the rest of the world.

A website on which broadcast programmes are filed, with a list of past podcasts. It also provides a newsletter about the world of advertising, creativity, marketing, communication, digital creation, design, sponsorship, media and audience measurement, featuring the industry's main players.

An independent body whose mission is to self-regulate the advertising industry in Spain. Formed in 1995 as a non-profit association, its members are advertisers, advertising agencies, communication media and professional associations, and its goal is to advocate responsible advertising.

A meeting point and representative body for the Spanish advertising industry, whose purpose is to bring together the different outlooks and interests of each of the online advertising ecosystem's stakeholders.

Spanish market research association. It was formed in 2019 from the merger of two historic associations: AEDEMO (Spanish Association of Market, Marketing and Opinion Research) and ANEIMO (National Association of Market and Public Opinion Research Companies).

It monitors, records and classifies advertising activity on the Spanish market. If offers a database of the advertising industry, with quantitative and qualitative data.

A professional association that groups marketing companies, managers and professionals in Spain.

A non-profit institution that seeks to represent all business communication professionals in Spain. Founded in 2008, it organizes a recognition of the career of its main players each year.

The members of the Federation of Advertising and Communication Companies are marketing and advertising companies. It offers a range of services to defend their interests.

A professional association whose purpose is to defend and promote the marketing and communication profession in Catalonia.

It is an employers' association whose members are Spain's leading agencies.

A private document centre founded in 2007, with physical headquarters in Palma. It has a historic archive, a specialized library and a newspaper archive. Its goal is to restore, preserve and promote advertising heritage.

Toni Segarra, voted Best Spanish Creative on several occasions, reveals the keys to advertising. He is accompanied by Sergio, a communication student, who observes how agencies work.

A short documentary that shows the process behind preparing a photo for use in advertising, fashion and home economics. The three professionals are Josep Maria Roca, Pere Català i Pic and Miquel Arnal.

A debate on the limits of advertising. Does anything go in this art? Where do you draw the line in promoting a product? Interview with Julio Alard, professor and marketing and advertising expert at the ESIC school, in search of answers.

A programme devoted to subvertising and how it is possible to change the message using advertising techniques and parodying the campaigns of different companies to challenge the original intent.

This book looks at some international examples of advertising campaigns from the internet era.

Manual that gives an overview of different aspects of advertising: history, marketing, adverts, agencies, campaigns, budgets, etc.

_{Erickson, B. F. (2001). La publicidad. Firmas Press. https://ebookcentral.proquest.com/lib/bibliouocsp-ebooks/detail.action?docID=3186842}

It suggests new advertising approaches that go beyond the confines of traditional communications. It includes examples of successful advertising campaigns from around the world and analyses their contribution to the art, taking into consideration a variety of new methods.

_{Springer, P. [Paul]. (2007). Ads to icons: how advertising succeeds in a multimedia age. Kogan Page. https://ebookcentral.proquest.com/lib/bibliouocsp-ebooks/detail.action?docID=302332}

This book analyses more than two hundred examples of international advertising and reveals the secrets of the creative processes behind campaigns and advertisements. It offers essential information on a variety of techniques and ideas that are useful in the field of advertising.

It gives examples of advertising campaigns for large and small companies from around the world and looks at ways of analysing, understanding and deciphering today’s advertising.