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How to get the most out of social media

Information and Communication Sciences
A person looking at his cell phone
Author: Sandra Pérez
Thu Jun 30 13:43:25 CEST 2022

These recommendations include reading material, image banks, and a tool for finding influencers.

Every year on 30 June  sees the celebration of World Social Media Day (#SMDay) . This recently established event was created just 10 years ago, as an initiative by Mashable, the news and technology blog. Since then, it has become a day for recognizing the impact on communication that these channels have had, and for discussing their potential and the dangers they can pose.

To mark this date, the Library team offers you a range of tools to help you improve your personal branding, create and disseminate content, share knowledge of your field of study on social media, and rethink how you use them.

Library Guide: Social media

A list of famous and less well-known social media platforms. There are specialized platforms in the UOC's fields of study for connecting with professionals in your sector, and a bibliography for considering their benefits and risks.

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  • Keys to improving your LinkedIn profile

    This infographic outlines some good practices for achieving a good position in one of the main social networks in the professional field. 

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  • How to create a citation of a social media post

    In this section you will learn to cite different formats correctly in the APA, ISO and Vancouver styles: from a tweet to a YouTube video or website.

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  • Library guide: Fake news

    This guide lists websites where you can check and reject the misleading information circulating on social media. 

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  • Library guide: Image banks

    Find images to use in your publications, classified by field of study. Many are in the public domain, or have a Creative Commons licence that means that they can be shared. Check the use that you can make of the image in each case.

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  • Who can you follow?

    This tool, which you will find in the Library, shows you the most influential profiles on the networks on a specific topic and the most popular contents. For example, it will help you find influencers in the fields of artificial intelligence, health sciences, blockchain, big data and tourism.

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  • Social media in figures

    The Library contains a platform with reports and statistics for a comprehensive overview of various topics, sectors and markets. It is particularly complete for social media, and contains graphics and infographics showing which ones are the most widely used, and how they are used.

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Recommended reading

You can find books by Editorial UOC covering various aspects of social media in the Library.

Glosario de marketing digital link opens in a new window

By Ramón Martín-Guart and Jordi Botey López

This short manual provides an introduction to the meaning of some words that are very commonly used in digital marketing and social networks. It will tell you the meaning of concepts such as cumulative audience (reach), conversion rate and click-through rate (CTR).

Vídeo para redes sociales. Guía de iniciación en la publicación y difusión link opens in a new window

By Juan-José Boté

A series of essential and practical recommendations for publishing videos, from the initial concept to producing the script. It also includes tips for lighting and sound, choosing the social network, selecting the editing program, and promoting the final video. 

Optimismo para periodistas. Claves para entender los nuevos medios de comunicación en la era digital link opens in a new window

By Marta Franco Díaz and Miquel Pellicer Alapont

This book uses numerous examples, success stories and useful tools to present the latest trends in journalism, new skills for industry professionals and techniques to improve your online reputation, in an era of digital communication and social networking.

Analítica y visualización de datos en Twitter link opens in a new window

By Carlos Arcila Calderón, Daniel Barredo Ibáñez and Cosette Castro (eds.)
 
This book contains studies by Latin American researchers on the different types of content published on the platform, ranging from identity data to news and activism messages.

Enjoy all these ideas, and don't hesitate to share them on social media. 

Experts