Are you after some good examples of marketing campaigns? Sign up for the Library webinar!
Subject: Economy and Business | Information and Communication Sciences
The Library's new resource, WARC, features 20,000 case studies in marketing and advertising, categorized by aim and channel
Visit BiblioSkills, the Library's training site, with seminars and self-training content for your studies
If you're interested in marketing, advertising, social media or e-commerce, don't miss the webinar on the World Advertising Research Center (WARC), the UOC Library's most recently added resource.
To find out what this platform can do for you, sign up for the webinar, which will be held on 10 December:
The entire UOC community can access this resource from the Library. Enter the platform's name in the UOC Library search engine or search for it from the Search the digital collection by field page (enter "WARC" in the Search by name or keyword field). Once you've found it, click on the "Access resource" button.
What will you find in it?
Here you can discover hundreds of case studies from the world's top brands, many of which have received international awards. You'll find them categorized by product, location, aim, channel and budget. Learn more about the platform:
Do you have any queries? You can contact us through the Library Replies service.