Library guides

Subject:  Economy and Business

Personal Branding

Personal branding consists in applying the same marketing strategies you would apply to any other product or brand, to your own CV and professional experience.

Two people shaking hands, one of them with a CV in the other hand

What is personal branding?

Ponencia Andrés Pérez en el primer encuentro anual alumni

A talk on YouTube by Andrés Pérez, expert on personal branding. He talks about networking and writing a blog as a sign of successful personal branding.


Marcas personales en el mundo corporativo: Joanne Shawcross at TEDxPuraVida 2013

A TEDx Talks presentation by Joanne Shawcross on corporate personal branding.


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