Library guides

Economy and Business

Personal Branding

Personal branding consists in applying the same marketing strategies you would apply to any other product or brand, to your own CV and professional experience.

Two people shaking hands, one of them with a CV in the other hand

Add to favourites

What is personal branding?

Ponencia Andrés Pérez en el primer encuentro anual alumni

A talk on YouTube by Andrés Pérez, expert on personal branding. He talks about networking and writing a blog as a sign of successful personal branding.

¿Por qué es importante crear tu marca personal? link opens in a new window

Article on personal branding and why it is important to have a personal brand.

Marca personal 2.0 ¿Que es y para que sirve? link opens in a new window

A blog by Iván Bernabeu where he explains what a personal brand is, how to get one and the tools you need to create one.

Marcas personales en el mundo corporativo: Joanne Shawcross at TEDxPuraVida 2013

A TEDx Talks presentation by Joanne Shawcross on corporate personal branding.

Self-knowledge resources

Personality test 16personalities link opens in a new window

A test that identifies your personality type based on the options given by Katharine Cook Briggs and her daughter Isabel Briggs Myers (Myers-Briggs personality test).

Test Eneagrama link opens in a new window

A test that tells you which type of personality you have out of the nine established models.

Professional Interests Test link opens in a new window

A professional interests test from Barcelona City Council.

10 recursos gratis para tu #MarcaPersonal link opens in a new window

An article from Fran Segarra's blog that presents resources for creating your personal brand, such as psychological tests for developing self-knowledge, free domains and blogs, copyright-free images and MOOCs.

How to create your personal brand

¿Qué es una marca personal y cómo desarrollarla? link opens in a new window

An article by Nagore García on what a personal brand is and how to develop it.

Marca Personal ¿Cómo crearla y vivir de ella?

A YouTube video by Juan Merodio in which he proposes eight steps for creating your personal brand and how you can make a living from it.

Cómo Crear Una Marca Personal: Guía Definitiva Para 2019 link opens in a new window

An article from Sebastian Cardozo on how to create your personal brand.

How to use a personal brand to further your career

Trabajar tu marca personal para encontrar empleo más rápido link opens in a new window

A Universia article that explains how to get the most out of your personal brand and find work quickly.

Cómo mejorar tu futuro profesional a través de tu marca personal en #foroe

Eva Collado, strategic human capital and digitalization consultant, gives a talk titled "Cómo mejorar tu futuro profesional a través del desarrollo de tu marca persona" (How to improve your professional future by developing your personal brand).

Orientar para la empleabilidad y la marca personal. Actitudes y motivaciones. link opens in a new window

An article by Maria José Arpi on the key skills, attitudes and motivations a personal brand should convey to help us with our job search.

Librarians responsible for this library guide

Albert Cervera
Operative subgroup: Librarian for Economics and Business, vocational training and advanced-level training courses for professionals Operative group: Library for Learning