Gender perspective for teaching

A guide that facilitates good practices and examples to foster gender equality in companies, paying special attention to human resources.

Six cases of companies with a gender perspective: Siemens, Mahou-San Miguel, CaixaBank, Ikea, Accenture and Ferrovial.

A document prepared by PwC which describes 32 cases of businesses that have implemented actions to increase gender diversity.

A brief description of what companies can do in relation to SDG 5: Gender Equality.

A 2020 report on gender equality based on the European Working Conditions Survey (EWCS).

A European-scale report on the situation of women in management positions.

The website of the Catalyst nonprofit organization, whose main aim is to empower women in the business world. It prepares reports and facilitates data in this respect.

The website of the Global Entrepreneurship Monitor, which measures entrepreneurial activity in the world and also in terms of gender.

The website of the European Institute for Gender Equality, promoted by the European Commission.

The website of Eurofound. Statistics and reports on matters related to employment in Europe

A report sponsored by the ILO on the situation of women in management and the factors that have an effect on increasing their presence.

Infographic of the report "Women in Business and Management".

GEM report on the situation of women entrepreneurs in 2018-2019.

Survey on more than 13,000 enterprises in over 70 countries to examine business practices related to gender diversity.

A book on gender equality progress in business management from a global perspective.

_{Burke, R. J. [Ronald J.] and Richardsen, A. M. [Astrid M.]. (2017). Women in Management Worldwide. Signs of progress. Routledge. https://www.routledge.com/Women-in-Management-Worldwide-Signs-of-progress/Burke-Richardsen/p/book/9780367886592}

A paper that investigates the impact of femvertising (female empowerment advertising).

_{Akestam, N. [Nina], Rosengren, S. [Sara] and Dahlen, M. [Micael]. (2017). Advertising "like a girl": toward a better understanding of "femvertising" and its effects. Psychology & Marketing, 34(8), 795-806. https://doi.org/10.1002/mar.21023}

A study that analyses femvertising, a recent advertising strategy that emits messages of women's empowerment and gender equality, and its relationship with the third-person effect, which indicates that people tend to perceive that mass media messages have a greater effect on others than on themselves.

_{Ruiz-Sánchez K. [Katherine] and Gallardo-Echenique E. [Eliana]. (2020). Femvertising, igualdad de género y el efecto de la tercera persona en las mujeres trabajadoras de Gamarra. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 14(1), 43-52. https://doi.org/10.5209/pepu.68713}

A paper that analyses the role of gender entrepreneurship within the scope of global marketing.

_{Ratten, V. [Vanessa]. (2017). Gender entrepreurship and global marketing. Journal of Global Marketing, 30(3), 114-121. https://doi.org/10.1080/08911762.2017.1316532}

Investigación para lograr la igualdad de género a través de la digitalización y la educación centrándose especialmente en la industria de la publicidad.

_{Papí­Gálvez, N. [Natalia], Hernández-Ruiz, A. [Alejandra] and López-Berna, S. [Sonia]. (2020). Digital transformation in the advertising industry from a gender perspective: an analysis of the top agencies. Profesional De La información, 29(3), e290323. https://doi.org/10.3145/epi.2020.may.23}

A qualitative analysis of the current situation of the use of the image of women in advertising, establishing a classification of these uses and identifying gender management from the perspective of marketing.

An academic monograph on the impact of gender on consumption and marketing.

An academic exercise to generate awareness about diversity. It consists of asking students, after reading the case, to put themselves in the shoes of an African-American executive and write their letter to the white boss

In an effort to address the impacts of COVID-19, companies are making a number of socially beneficial communications to the public. It is essential that these communications avoid harmful stereotypes and seek to depict positive and progressive gender portrayals. This document provides considerations for corporate entities currently creating socially beneficial communications.

A collection of good practices to remove imbalances in relation to men's and women's access to decision-making jobs, ensure that human resource management processes (access, selection, staff classification, promotion and training, working conditions, and compensation) respect the equality principle and offer equal opportunities, and favour co-responsibility in balancing work, family and private life.

The publication collates evidence and studies on the state of the art in relation to the gender digital divide. It offers a review of the most significant empirical and statistical evidence and studies in addition to some of the public policies implemented at the national and international levels to remedy the situation.

The objective of the handbook is to help organizations to understand the nature of sexism in work contexts. It provides tools for leadership, management and staff to face it, emphasizing informal mechanisms to foster cultural change.

It provides a practical methodology to implement equality plans. It explains the negotiation and preparation procedure of the plan (theory block), with tools and models that companies can download and adapt to their organization and needs (practical block).

A report that analyses the presence of women in state-owned public companies and their evolution in recent years. The indicators analysed are grouped into three categories: indicators related to the board of directors, those related to senior management, and a final mixed category.

A scientific article that reviews various aspects of feminist research into tourism: research and education, employment and empowerment, sex tourism, sexualized tourist destinations and sexual harassment. It provides an interesting analysis of the various waves of feminist thought and their impact on the discipline.

An article that reflects on the application of the gender perspective to the teaching of tourism and the frameworks from which it can be addressed.

A brief approach to how tourism can contribute to SDG 5 (Achieve gender equality and empower all women and girls).

EIGE compiles, analyses, processes and disseminates data and information about gender equality issues. It has a specific section on tourism.

A scientific article that focuses on women's empowerment processes related to tourism development.

_{Abou-Shouk, M. [Mohamed], Taha Mannaa, M. [Maryam] and Mohamed Elbaz, A. [Ahmed]. (2021). Women's empowerment and tourism development: a cross-country study. Tourism Management Perspectives, 37. https://doi.org/10.1016/j.tmp.2020.100782}

A scientific article that speculates on the future of tourism gender research and practice in the next decade.

_{Pritchard, A. [Annette]. (2018). Predicting the next decade of tourism gender research. Toursim Management Perspectives, 25, 144-146. https://doi.org/10.1016/j.tmp.2017.11.014}

A master's degree final project whose aim is to analyse policies on parental leave in Spain in light of Royal Decree-Law 6/2019, of 1 March, contrasting them with those in Europe.