Library Guides

Subject:  Economy and BusinessComputer science, Multimedia and Telecommunications

Digital marketing

To celebrate the launch of the new University Master’s Degree in Digital Marketing, the UOC Library has drafted a dossier with a selection of resources to understand what digital marketing consists of, as well as key aspects of Internet marketing, such as search engine optimization (SEO), SEM strategies, social media, web analytics, digital advertising, e-commerce and market intelligence.

Several people with laptops and marketing reports around a table

What is digital marketing?

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