DigiLab: Bank of good digital practices UOC-Museu Nacional
This dossier is a collection of good practices in the field of digital strategy led by national and international cultural institutions. It includes not only general elements but also specific cases of good uses of digital elements such as apps, games and social media.
Collection / Catalogue
Multimedia: video, streaming, podcast
Social networks and blogs
Rembrandt’s account on Facebook
While undergoing reforms in 2012, the Rijksmuseum in Amsterdam launched a video to promote its fan page on Facebook. This video ironically reproduces what today, in the 21st century, would be the personal Facebook account of the painter Rembrandt. On the imaginary timeline of Rembrandt, comments could appear next to his most famous works such as “I made a self-portrait, tell me what you think!” or "Look what Johannes [Vermeer] did" (pointing to The Milk Maid), “...and he already has over 5,000 Likes”.