Library guides
Subject: Information and Communication Sciences Computer science, Multimedia and TelecommunicationsCorporate image
Resources for conveying your brand's values and goals, including design tools, handbooks and guides, and real-life cases of corporate rebranding. It has been produced in collaboration with Elena Bartomeu from the Faculty of Information and Communication Sciences.
Brand image
A UOC learning resource on the concept of corporate image, its characteristics, and the communication and marketing tools you can use to reach your target audience.
An article with insights on how to build and measure a company's brand image and how to understand how the brand is perceived in the mind of users.
A handbook on the fundamentals of branding, providing essential tools and design examples for building strong brands.
An article analysing the use of narrative language in advertising and how it influences brand image.
A UOC learning resource on the main brand personality models and their applications.
A book describing what a brand is and how it should behave, and explaining the key trends affecting business strategies.
A book on the visual identity that a brand can achieve thanks to different tools.
A UOC video interview with Diego Fernández, brand and motion graphics designer, in which he explains the process of building a brand image through animation.
A practical, straightforward guide to designing an organization's brand identity, covering everything from research to communication strategy and design execution, plus a set of tools to put it all into practice.
Librarians responsible for this library guide
Neus Malagarriga
Operative subgroup: Librarian for Information and Communication Sciences Operative group: Library for Learning