World Advertising Research Center (WARC)
This platform offers you a global view of the advertising and marketing sector, providing information and tools to help you produce creative campaigns. It includes hundreds of case studies featuring strategies from leading brands, best practice guides, reports on emerging industry trends, benchmarking tools, educational content, and verified advertising investment data to evaluate campaign effectiveness. It covers a wide range of topics such as brand building, creativity, analytics and marketing management.
- Study area
- Subject: Information and Communication Sciences
- What can you find?
- Subject: Statistics / Data, Case studies, Reports, Electronic journals
- Who can access this?
Student, Research staff, Teaching staff, Affiliated teaching staff, Administrative staff