The UOC Library is expanding to include 400 books on business management and professional development

^{Philip Kotler, Hermawan Kartajaya and Iwan Setiawa}

The authors of Marketing 4.0 and Marketing 5.0 return with fresh reading matter on metamarketing, an innovative approach that aims to offer customers immersive and interactive experiences, following the path set out by generations Z and alpha. In the book's chapters, they examine how technologies such as augmented reality, virtual reality and artificial intelligence can transform marketing by blurring the boundaries between the online and offline worlds.

^{Chip Heath and Dan Heath}

Six specific ways to make your messages more contagious and effective. In this informative book, the Heath brothers, a professor at Stanford and a researcher at Harvard Business School, respectively, share practical tips and real-life examples for conveying ideas with impact in areas including business, advertising, education, and social movements.

^{Santiago Íñiguez} 

This book argues that any business strategy or decision must be based on a robust philosophy and values. It examines how the ideas of 10 thinkers can be applied in business management to foster inclusion, diversity, interpersonal relationships and innovation within organizations. Each chapter includes testimonies from contemporary women entrepreneurs and institutional leaders, who share personal examples and stories. 

^{Jane Rodríguez del Tronco, Rosa Rodríguez del Tronco and Noemí Vico García} 

A practical guide to learning how to give effective feedback within working teams. The authors offer techniques for improving communication skills and engaging in constructive conversations that help identify people's areas for improvement and strengths, and enhance individual and collective talent. The book includes illustrations to clarify its explanations. 

^{Mónica Quintana and David Alayón} 
This book offers a plan to enhance your professional profile and prepare you for the future challenges of the labour market. Using a series of practical strategies and tools, it provides an approach to identifying essential skills that will enable you to excel in an ever-changing work environment. It aims to help you update your professional profile, and adapt to new trends in the labour market.

^{Alejandro de Zunzunegui}

A step-by-step guide to adopting the Agile methodology in project management, in order to improve flexibility, efficiency and speed. The author reviews the basic principles of Agile, such as working in small iterations that enable you to constantly adapt and improve your results. The book provides specific strategies to implement it successfully, and examines the methodology's impact on organizations. 

_{Ana Matarranz and Enrique Arce}

The premise of this book is that intergenerational collaboration in the labour market can spur growth in organizations and society. The authors argue that combining the wisdom of veterans with young people's innovation can create a dynamic and enriching work environment. They use examples and analyses to show how different generations can learn from each other, improving creativity, productivity and inclusion in companies.

_{David Barreda}

A roadmap and a toolbox with strategies, videos and working templates to deliver effective training with your own style in physical and digital environments. It aims to help you identify training needs, facilitate learning experiences, prepare and manage activities, and optimize resources, time and effort.