Stellar suggestions for Sant Jordi
Subject: Multidisciplinary
From cinema to communication, here is a selection of Editorial UOC titles available in the UOC Library.
Sant Jordi, or Saint George's Day, is going to be a bit different this year. No stands of books and flowers or readings by beloved authors... But we are die-hard book lovers and nothing is going to stop up us from enjoying this special day. For those of you still looking for a good read, here are some digital suggestions courtesy of Editorial UOC.
The different works, written in Spanish, have one thing in common: communication. Because, after all, isn't that what the written word is all about?
By Javier López Menacho, writer and social media manager
From the rumour that Heineken had sponsored a dog fight in Bangladesh to Netflix's reaction after a server error... These are 25 must-read cases to help you understand the importance of companies' digital reputation and knowing how to act during a crisis.
By Josep Maria Bunyol Duran, radio and TV scriptwriter
Fiction has long made journalists its main character, portraying them as both tenacious professionals tackling corrupt forces and unscrupulous jerks willing to do anything for an exclusive. Through films like The Cameraman (1928) or Spotlight (2015), this work takes a look at the stereotypes journalism is subject to, as well as the profession's major ethical dilemmas and milestones.
By José Carlos Losada Díaz, Corporate Communication professor, University of Murcia
The author provides his own model for intervening when there is a communication breakdown, based on five pillars: speaking, listening, acting quickly, honesty and proximity. A simple but realistic protocol that focuses on the essentials. The book closes by giving us three examples of how to handle crises in an interconnected world.
By Lluís Pastor, director of the UOC eLearn Center
The book lays out the basic rules for writing texts that draw in their readers and achieving what any form of communication intends to do with its audience: inform, guide, provoke, evoke, convince or convey an opinion. In order to make our voices heard we need to seduce through sexy writing.
Edited by Lorenzo Mariano Juárez, Faculty of Nursing and Occupational Therapy, University of Extremadura; F. Xavier Medina, director of the UNESCO Chair on Food, Culture and Development, UOC; and Julián López García, Department of Social Anthropology, National Distance Education University (UNED).
The internet offers us a space in which we can post and share our food preferences, both around the world and at home; for example, what we consume and value, eating habits and food-based social and ethnic identities. The collection of articles in this work take an interdisciplinary look at the relationship between food and social media and the new food culture emerging there.
By Eva Sanagustín, freelance writer
Whether it’s your first venture into the blogging world or having a blog is old hat, this manual will guide you through the best practices to follow when designing your own content strategy.
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While the COVID-19 measures are in place, Editorial UOC has joined other cultural and educational institutions in the exchange of knowledge, making around 70 of its e-books on the social sciences available to the general public for the first time.
