Library guides

Economy and BusinessMultidisciplinary

Start up your project with a business plan

The business plan acts as the road map that lets you evaluate an idea and make sure it grows into a solid business.

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How to Prepare a Business Plan

Infographic: Is your business plan viable? link opens in a new window

Information graphic on the steps to take when writing up a business plan.

Tu business plan ¡en un pim pam! link opens in a new window

Over 13 chapters, this book in Spanish gives a step-by-step explanation of the keys to writing a business plan, from the marketing plan to the finance plan.

_{LÁZARO ESTEBAN, Jesús. Tu business plan ¡en un pim pam! [online]. Barcelona: Editorial UOC, 2015. ISBN 9788491160069 [accessed: May 22, 2024]. Available in:}
_{https://ebookcentral.proquest.com/lib/bibliouocsp-ebooks/detail.action?docID=4570153}

Brilliant Business Plan link opens in a new window

Produced in collaboration with the London Business School, this book explains how and why to write a business plan.

_{WILLIAMS, Kevan. Brilliant Business Plan [online]. Londres, UK.: Pearson Education Limited, 2012. ISBN 9780273742548 [accessed: May 22, 2024]. Available in:}
_{https://learning.oreilly.com/library/view/brilliant-business-plan/9780273742524/}

The Definitive Business Plan link opens in a new window

This book will help you know when your business plan is strong enough to start, roll out or give a boost to any business.

_{STUTELY, Richard. The Definitive Business Plan [online]. Londres, UK: Pearson Business, 2011. ISBN 978-0273761143 [accessed: May 22, 2024]. Available in:}
_{https://learning.oreilly.com/library/view/the-definitive-business/9780273761143/?sso_link=yes&sso_link_from=Catalunya}

Cómo desarrollar planes estratégicos de negocios link opens in a new window

This article in Spanish from the Harvard Deusto journal will help you compare your plan with your personal goals and aspirations and test its viability.

10 pasos para desarrollar un plan estratégico y un business model CANVAS link opens in a new window

This work in Spanish compares the strengths and weaknesses of the strategic plan and the Business Model Canvas, analysing their compatibility.

Identifying your market

Business plan export link opens in a new window

A Statista platform tool that will help you obtain digital and consumer market data. Simply select the market and territory, download the file, and away you go!

In addition, Statista includes a million statistics from sources such as global company rankings or themed sector based dossiers.

SABI: Sistema de Análisis de Balances Ibéricos link opens in a new window

Database containing financial information on Spanish companies. It offers historical information on the accounts of each company since 1990 and enables searches by company or group of companies.

You must select UOC as institution as shown in the following video to access SABI.

SABI has a maximum of 50.000 weekly exports. Use two or three filters before you export data.

Access the tutorial

Business Source Complete (EBSCO) link opens in a new window

Database featuring bibliographic and full-text content, providing indexing and abstracts for the most important economics and business journals dating back to 1886.

It contains detailed information on the most cited authors and offers access to journals, marketing, management, MIS, POM, finance and economics. It moreover includes additional information sources, such as financial data, market research reports and SWOT analyses, among others.

Statista link opens in a new window

1,000,000 statistics focusing on industries, markets, consumers and insights downloadable in all popular formats, including PowerPoint, Excel and PDF. 18,000 public and scientific sources. 80,000 topics covering Europe, the United States and China.

The business plan

UOC training on marketing content

This training session by ProQuest presents you with economic resources that are focused on marketing plans. The aims of the session are to learn how to locate the most suitable sources for creating a marketing plan, how to use the basic search function and apply the relevant filters when performing searches, and also to learn about the advantages of using the advanced search and the specific fields to help you obtain the most appropriate results.

ABI/INFORM Collection link opens in a new window

A database (included on ProQuest Central) with thousands of full-text international journals and magazines, doctoral theses, data, reports and publications from the field of economics and business (such as The Economist).

It includes the ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM databases.

Business Market Research Collection link opens in a new window

Conduct company, industry, economic and geopolitical market research with information from these sources:

Hoover’s Company Profiles - information about more than 40,000 global public and non-public companies including location, financials, competitors, officers, and more.
OxResearch - succinct articles covering regional economic and political developments of significance from a network of 1,000 faculty members at Oxford, other leading universities, and think-tanks.
Snapshots - market research overviews on 40+ industries and 40 countries.

What information do you need?

International standards (ISO) link opens in a new window

AENORmás translates into Spanish and ratifies both international standards (ISO) and those of other countries: in total, it contains 30,000 UNE standards that are updated automatically.

Latest business news link opens in a new window

A collection of thousands of full-text periodical publications, including The Economist, Financial Times and The Wall Street Journal.

Dossiers and reports link opens in a new window

You can take a look at dossiers and reports which give key details for each sector. You’ll find a special section devoted to the digital and consumer markets, as well as studies into digital markets. If you want to learn about the most widely-used networks in the world, or find out which are the leading brands in advertising on social media (social ads), then this is the place for you.