Pumping up customer value with convenience and personalisation strategies in e-retailing: an anal...Ver
Purpose – There is an ongoing challenge to map the efficacy of e-retailing strategies in building both value co-creation opportunities for online customers and customer value for companies. Based o...
The utilitarian and hedonic value of immersive experiences on WeChat: examining a dual mediation ...Ver
Purpose – An integrative model that predicts users’ stickiness to WeChat is built. In the proposed model, perceived value plays a dual mediating role in the causal pathway from users’ immersive exp...
A dataset about Spanish young people's digital skills, use of technology and online platformsVer
Background: The datafication scenario of the current communicative ecosystem poses a challenge to media and digital literacy, especially in terms of participation and civic and democratic engagemen...
The function of internal communication during the COVID-19 health crisis:Transformation or transu...Ver
To find out whether the role of internal communication was transformed or transubstan-tiated as a result of the situation caused by the COVID-19 health crisis, a series of struc-tured interviews wi...
Introduction. Public Relations on the international stage. Academic discipline and professional r...Ver
El Acceso Abierto y el repositorio digital de la UOC