Types of e-commerce

E-commerce can be divided into different typologies, according to purpose, platform, object and target group. The distinction according to target group of the e-commerce service is the most common, and there are several kinds, depending on the types of economic agents involved and the relation established: business to business (B2B), business to consumer (B2C), consumer to consumer (C2C), consumer to business (C2B), business to administration (B2A) and consumer to administration (C2A). Below we describe two of the most common relation types in more detail: B2C and B2B.

Tipos de eCommerce - Observatorio eCommerce
Presentation of the different types of e-commerce according to purpose, platform, object and target group.

Business to consumer (B2C)

Business to consumer (B2C) is an e-commerce modality in which there is a relationship between a business and a buyer through a telecommunications network. The opportunity Internet provides to businesses to offer their products to a very large number of potential consumers, with comparatively low costs, makes B2C a growing modality.

B2C - Wikipedia
Business to consumer (B2C) on Wikipedia in Spanish.
A new evolution model for B2C e-commerce market
Article studying the formation of the structure of the business to consumer (B2C) market.
The Impact of E-Commerce Customer Relationship Management in Business-to-Consumer E-Commerce
Article examining the impact of e-commerce customer relationship management (ECCRM).
Exploring the continuance intentions of consumers for B2C online shopping: Perspectives of fairness and trust
Article reflecting on the effects of satisfaction and trust on the continuity of purchases through electronic means
Repurchase intention in B2C e-commerce—A relationship quality perspective
Article about customer loyalty in business to consumer (B2C).

Business to business (B2B)

Business to business (B2B) is the evolution of the business between businesses, now using the telecommunications network, to exploit the opportunities of globalization and interaction and reduction in the cost of this commerce through the Internet.

Busineess-to-business - Wikipedia
Business to business (B2B) on Wikipedia in Spanish.
B2B e‐marketplace: an e‐marketing framework for B2B commerce
Study on the contribution of digital marketing to the electronic market.
B2B : how to build a profitable e-commerce strategy
Publication reflecting on how to design a successful business to business (B2B) strategy.