Introducción a la administración de empresas

This book is the result of the joint effort of a group of university professors who, under the direction of Professor Dr. D. Alvaro Cuervo Garcia and the coordination of Professor Dr. D. Camilo J. Vazquez Ordás, have shaped a text resulting from their teaching and research experience. It is a manual aimed primarily at undergraduate students in Business Administration, Economics and Diplomas in Business Studies and in general, anyone who wants to increase their knowledge and improve their understanding of business reality.