Start up your project with a business plan

The business plan acts as the road map that lets you evaluate an idea and make sure it grows into a solid business.

During the academic year 2017/2018, the business plan was the most popular option when students on the Bachelor's Degree in Business Administration and Management came to choose the subject of their final project: 226 students decided to study it.

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Information graphic on the steps to take when writing up a business plan.

How to Prepare a Business Plan

Identifying your market

A Statista platform tool that will help you obtain digital and consumer market data.
Database containing financial information on Spanish and Portuguese companies.
MarketLine Advantage
Source of information on companies, industries and businesses.
Business Source Complete (EBSCO)
Database featuring bibliographic , providing indexing and abstracts for the most important economic journals.
Statistics focusing on industries, markets and consumers.

The business plan

How to find useful marketing content for your business plan.
ABI/INFORM Collection
Thousands of publications from the field of economics and business.
Business Market Research Collection
Database that includes Hoover’s Company Profiles, OxResearch and Snapshots.

What information do you need?

Browse among 100,000 reports which include a company description, latest news, financial information and business deals. What really stands out is the SWOT analysis section, which features a graph and a table that summarize and explain all of the factors. 

Discover which business initiatives have been the most successful or why a well-designed strategy has ultimately failed. For example, the efforts made by McDonald's to overcome financial losses in Japan, or the actions to take to support dark or black tourism, in which travellers visit destinations such as Auschwitz, Hiroshima or Pablo Escobar's La Catedral prison.

This tool is perfect for finding out which influencers and posts are the most prominent on social media across different sectors. Just choose the topic and the country that you're interested in and discover the most popular content in real time.

AENORmás translates into Spanish and ratifies both international standards (ISO) and those of other countries: in total, it contains 30,000 UNE standards that are updated automatically.

A collection of thousands of full-text periodical publications, including The Economist, Financial Times and The Wall Street Journal.

You can take a look at dossiers and reports which give key details for each sector. You’ll find a special section devoted to the digital and consumer markets, as well as studies into digital markets. If you want to learn about the most widely-used networks in the world, or find out which are the leading brands in advertising on social media (social ads), then this is the place for you.