Natàlia Castellana

Natàlia Castellana
Profile: 
Library for Research
Working areas: 
Scientific communication, visibility and diffusion of the research

How can Natàlia help you?

Her functions are related with the UOC's scientific communication, an area in which she implements actions to support the dissemination and visibility of the UOC's research.

Specifically, she is actively involved in designing, implementing and tracking the UOC professors' and researchers' digital identity, in designing actions to improve the visibility and natural optimization (SEO) of the University's academic and general interest journals, in supporting the development of actions related with the UOC's Open Knowledge Plan, and in supporting researchers' training plans, exploring new content formats and providing training in research dissemination.

Education and professional career

Natàlia is qualified in different areas of communication and design: she holds a bachelor's degree in Graphic Design (IDEP Barcelona) and has completed postgraduate courses in Design and Communication Strategies and Design and Advertising (both at ELISAVA) and in Communication Management at the UOC.

She spent 10 years working as a graphic designer and art director for various design studios and advertising agencies before joining the UOC group company, Oberta Publishing (at that time Eureca Media), as director of innovative projects.

She took on the role of content director at the eLearn Center's Oberta Publishing in 2015, responsible for designing and implementing new teaching formats, paving the way for the definition of the current UOC learning resources catalogue. In recent years she has specialized in the production of audiovisual learning resources. She currently forms part of the Library Development.

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Personal interests

She is interested in design and technology, likes chocolate and enjoys travel, the great outdoors, interior design, DIY, painting, sewing and singing.