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Marketing, advertising, and e-commerce: learn more with WARC

Information and Communication Sciences
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Author: PeopleImages canva.com
29/10/24

WARC is the perfect platform to inspire you to design creative and effective marketing strategies, based on hundreds of case studies of the world's leading brands.

Check out examples of campaigns, best practice, ad spend statistics, and trend reports to improve your marketing skills and creativity.

The UOC Library introduces a new platform that will be key for students preparing marketing and communication plans or studying advertising: the World Advertising Research Center (WARC). It is a toolbox with practical and theoretical resources, from reports and data to case studies of leading brands, helping you to create more creative and effective campaigns that respond to business objectives.

World Advertising Research Center (WARC)

Digital colection
A key source of information in marketing and advertising with case studies of campaigns, benchmarking tools, advertising investment data, and reports on emerging trends.

Raquel Herrera, course instructor with the Faculty of Information and Communication Sciences, highlighted its campaigns and case studies in the fields of marketing and communication: "The way the cases are presented, together with key pieces and the results obtained across all the channels used, is effective and often very visual."

For Herrera, WARC is a useful resource for students who have to set up market research processes, strategy developments or analyses of results for campaigns. She added that it can also be adapted to become a very interesting resource for students of communications and similar disciplines, and for UOC teaching staff.

What will you find in it?

WARC content is divided into four blocks, covering different aspects of marketing and advertising.

Strategy

Information for designing successful campaigns, including standards and guidelines, research, analysis and benchmarking.

  • Case Studies

    More than 20,000 campaigns, many of which have received international awards, classified by product, location, objectives or budget. They range from the 1980s to the present day.

  • WARC Guides

    Monthly reports analysing key marketing trends and issues, with expert opinions. Learn how to work with content creators or manage brand assets in a hybrid world.

  • Podcasts

    Talks with industry professionals who share their experience and tips for creating effective campaigns. Topics such as the power of emotions in advertising are discussed.

  • Good Practice

    Guides, reports and articles on the basics of marketing and how to tackle the most common challenges. Get up to speed with the "What we know about..." series of articles, which covers topics such as mobile marketing and the use of short videos.

  • Strategy Toolkit

    Seven short courses to learn about brand strategy, consumer behaviour and campaign development. They combine basic readings, video interviews, case studies of award-winning campaigns and a final test.

  • Responsible Marketing

    Best practice, research, guides and case studies for sustainable marketing and to ensure diversity, equity and inclusion in marketing teams and the advertising they produce.

Creativity

Tools and resources to boost creativity in your campaigns, brands and agencies.

  • Rankings

    WARC produces annual rankings of the 100 campaigns and companies that have won most awards in the world for their creativity, effectiveness or good use of media. Check out the full rankings to learn about industry leaders.

  • Effectiveness Ladder

    Take a quiz, identify your goals, and follow WARC guidelines to develop creative campaigns based on the specific results you want to achieve.

  • Campaigns

    A search engine with hundreds of successful campaigns recognized for their creativity, which you can consult to get inspiration for your projects.

Media

Access data, reports, and trends on ad spend and media consumption.

  • Interactive Charts

    Global data on ad spend across formats, product categories, and countries. They can be viewed online and downloaded in various formats.

  • Benchmarking Tools

    A set of data on media expenditure enabling you to compare investments according to markets, products, advertisers, etc.

  • Advertising Trends

    A series of bimonthly reports on the latest trends in the advertising market, such as the impact of digital change on the baby boomer generation.

Digital Commerce

Information for designing marketing strategies on the main e-commerce platforms.

  • The dComm Index™

    A tool that compares the performance of brands on platforms such as Amazon or Walmart, according to organic search, price and other key indicators.

  • Best Practice

    Retail media e-commerce reports prepared by the WARC team, e.g. a report on the pet product market.

  • Charts

    Charts showing ad spend, shopper statistics, and e-commerce growth trends.

Explore WARC in the Library and start creating more effective and more creative campaigns. Get started today!