Library guides
Subject: Economy and BusinessComputer science, Multimedia and TelecommunicationsDigital marketing
To celebrate the launch of the new University Master’s Degree in Digital Marketing, the UOC Library has drafted a dossier with a selection of resources to understand what digital marketing consists of, as well as key aspects of Internet marketing, such as search engine optimization (SEO), SEM strategies, social media, web analytics, digital advertising, e-commerce and market intelligence.
What is digital marketing?
Definition of digital marketing in Wikipedia in Spanish and in English.
Definition of digital marketing in the Financial Times lexicon dictionary.
Techopedia definition of digital marketing - The IT Education Site, where we can find the definitions of many terms that refer to the sphere of information technology.
Talk by Dan Cobley, Director of Marketing at Google, on the parallels between marketing and physics.
Librarians responsible for this library guide
Albert Cervera
Operative subgroup: Librarian for Economics and Business, vocational training and advanced-level training courses for professionals Operative group: Library for Learning
